Tuesday, March 19, 2013

Australia's Heron Island: A Canary In The Coal Mine For Coral Reefs?

Heron Island is located on the southern end of the Great Barrier Reef, about 25 miles off the northeast coast of Australia.

Ted Mead/Getty Images

NPR Science Correspondent Richard Harris traveled to Australia's Great Barrier Reef to find out how the coral reefs are coping with increased water temperature and increasing ocean acidity, brought about by our burning of fossil fuels. Day 1: Richard gets a hefty dose of bad news.

I've seen the future, and it isn't pretty.

That's a tough sentence to write because the setting for this unhappy discovery is spectacular. Heron Island sits in tropical turquoise waters about 25 miles off the northeast coast of Australia. It's an island on the far southern end of the Great Barrier Reef ? one of our planet's most dramatic natural features, akin to the tropical rain forests, only submerged.

Sophie Dove (right) and Annamieke Van Den Heuvel of the Coral Reef Ecosystems Laboratory at the University of Queensland, St. Lucia, check on part of an experiment on the effects of water temperature and carbon dioxide levels on coral reefs.

Richard Harris/NPR

Sophie Dove (right) and Annamieke Van Den Heuvel of the Coral Reef Ecosystems Laboratory at the University of Queensland, St. Lucia, check on part of an experiment on the effects of water temperature and carbon dioxide levels on coral reefs.

Richard Harris/NPR

The low vegetation is filled with fearless and noisy sea birds. Snorkelers watch as graceful turtles swim toward the coral sand beaches ? it's egg-laying time for them.

Within earshot of the lapping waves is a modern scientific laboratory, the Heron Island Research Station. And that's where the topic turns from tropical relaxation to a nagging anxiety about the future of the world's coral reefs.

Sophie Dove, from the University of Queensland in St. Lucia, has spent the past couple of years crafting an experiment to see what will happen to coral reefs as the ocean absorbs ever more of the carbon dioxide and heat we've added to our planet's thin skin. She's gathered a variety of coral species from the island's nearby reef and placed them in tanks that look like a cross between a kettle drum and an oversized plant pot.

Into one set of these pots, she has put seawater at the reef's current temperature and carbon dioxide concentration. A second set circulates water that's somewhat cooler and has less carbon dioxide ? conditions the reef experienced 100 years ago, before we started burning fossil fuels and pouring huge amounts of carbon dioxide into the atmosphere.

Two final sets of tanks hold water that's warmer and contains far more carbon dioxide than the oceans absorb today. These are glimpses into our perhaps not-so-distant future.

Carbon dioxide matters to coral because when it soaks into sea water, it turns into carbonic acid. We've put so much carbon dioxide into the atmosphere that the oceans are already 30 percent more acidic now than they were before the Industrial Revolution. And as acidity increases, it becomes harder and harder for corals to build their calcium structures. Eventually, corals will need to expend a lot of energy just to prevent their skeletons from dissolving into seawater.

Heat is also a problem. Most of the additional heat that Earth has absorbed as a result of the enhanced greenhouse effect has in fact been soaked up by the world's oceans. In fact, we're really experiencing ocean warming more than global warming.

The result?

Dove opens up the first of these tanks ? present-day conditions. The corals look like they came from a picture book of life on the reef. The second tank, pre-industrial, looks about the same, though Dove says those corals are actually growing faster and are healthier than those growing in modern-day seawater.

This composite image of pots used in the experiment shows how healthy coral (left) is dramatically affected by higher carbon dioxide levels and sea temperatures (right).

Courtesy of Sophie Dove

The third and fourth tanks are the shockers. Most of the corals have died in this "future" world. A gelatinous black slime floats across the top of one tank. Corals still hanging in there have lost the colorful organisms that live inside those calcium skeletons, so they are bleached white.

Scientists have been worrying about this for well over a decade. It's taking some time for the experimental evidence to catch up with the basic chemistry, which strongly suggests that many marine animals that build shells from calcium are going to have it rough as carbon dioxide builds up in the water. Add heat, and the situation for these corals is grim.

That's not the end of the story, thankfully. This experiment offers a glimpse at our most likely future, but it's not the only possible path. Carbon dioxide levels and sea temperatures depend on what humanity does over the coming decades.

Source: http://www.npr.org/blogs/thetwo-way/2013/03/07/173702462/australias-heron-island-a-canary-in-the-coal-mine-for-coral-reefs?ft=1&f=1007

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Saturday, March 2, 2013

Memo: Susan Lyne's Master Plan For AOL - Business Insider

Susan Lyne just sent her first memo to the AOL content team. She joined from Gilt Groupe, where she was co-chairperson and formerly, the CEO.

Her plan is to think more about customers, less about brands, and to think more about mobile and engineering.

Here's the full memo, courtesy of Alexia Tsotsis:

Dear Team,

First things first: I am really excited about this new role. I joined the board three years ago for two reasons: I believed in Tim, and I believed in the mission of bringing together great technology and great?content to create the media company of the future. Tim and I have talked in the past about working together ?someday,? but it was over the holidays that I realized how much of my thinking was dominated by AOL. There are so many great developments that point to the company?s momentum: the fact that The Huffington Post and Tech Crunch have grown exponentially at AOL while keeping a strong identity and independence; the fact that almost 50,000 bloggers call AOL home; and that 30 million comments were posted by users in Q4 alone; that AOL On has become the #1 video network in all the key lifestyle categories ? as well as autos and tech; and that a groundbreaking project like ?Makers: Women Who Make America,? came to life here at AOL. These aren?t just one-off accomplishments; they suggest multiple, complimentary roads to growing our consumer base and our business.

I started out in the?content?business and spent most of my career before Gilt working in media: 10 years in magazines, 10 years in television, 4 years at an ?Omnimedia? company ? so in many ways this feels like a homecoming. I?ve spent as much time as I could over the last few weeks digging into the?brands, but I?m going to need a lot of your time in the coming weeks to understand what?s working, what?s possible, what?s needed. I?ve done this enough times to know that things look very different once you?re inside the tent than they do from the outside. That said, I?ll share a few things I?ve been thinking about as I explored:

Customer First:

Users don?t know, or care, how the?Brand?Group is organized or who owns what. They only know what they see and experience when they land on a page. We need to look at everything through the lens of that user. I know that many of our users go direct to The Huffington Post, or Tech Crunch, or Moviefone, or AOL.com ? but millions land on a page through search or social links or referral. We have an opportunity to get more of their attention, and ultimately their loyalty, if we make UX a priority.

Thinking More Like Programmers:

Not computer programmers; entertainment programmers. There?s a lot to be learned from other mediums. In television,?content?producers think about the arc of a season: Do we have our tentpole events? What?s our big idea for holiday, the election, the hurricane, fashion week? Should we go after NFL Football, or the Olympics, or the next Judd Apatow series? And do we have a steady flow of provocative/irresistible/?must share? franchises to add excitement to the weeks in between. Magazines work around an editorial calendar that starts with whatever is top of mind for consumers that month (holiday, back to school), then layers on special issues that in success become annuals: The September Issue (Vogue), The Swimsuit issue (SI), Best Companies to Work For (Fortune), Reader?s Choice Awards (Conde Nast Traveler), The Time 100, Best of Beauty (Allure), Most Powerful Women (Fortune). Consumers look forward to them ? and advertisers plan around them.

Events drive sampling, create a ton of free marketing, and help define, or redefine, your?brand.?The fact that our competitors don?t think this way has more to do with the stage of the industry than anything else ? but it creates a wide-open opportunity for us.

Mobile:

At Gilt, I watched how quickly smart phones went from ?cooler phone? to ?all-tasks? device. Two years ago mobile purchases represented about 5% of Gilt?s revenue. Today it?s more than 30% (and hovered around 50% on weekends during holiday 2012). We?ve sold $20k diamond rings on iPhones and cars on iPads, so there clearly is not a ceiling on what users will spend via mobile.

I have a pretty good sense of the commerce dynamics on mobile, but I/we need to dig deep into how mobile users consume?content.?I don?t believe this is about more apps but about great apps. And it?s not about replicating what we do online for devices. An app that does one thing really well can be a whole lot more valuable than one that tries to do everything. With assets like Patch, Moviefone, and MapQuest, we are well-positioned to leverage what is the greatest shift in consumer behavior since the Internet emerged.

I am ambitious for our?brands,?and I believe that marketplace opinion is turning in our favor, recognizing (once again) that?content?is valuable and that great?content?is incredibly valuable. A friend of mine says I have an internal GPS for shifting winds and, if that?s true, then this is the perfect moment to be realizing Tim?s vision. The last decade has been an incredibly fertile period for new devices and platforms ? from smart phones and tablets to YouTube and Netflix. We?ve seen over and over again that, whenever a new platform emerges, there is a period of time when the platform itself is the draw. Once it?s established, however, the excitement turns to what the platform can serve up.

? That?s why cable channels moved from ?access? programs and movie reruns to original series like Mad Men and Breaking Bad

? That?s why Netflix produced House of Cards this year; and why Amazon is buying comedy pilots (yup, true fact)

? That?s why even Google is investing in?content, backing channel development on YouTube

I?ll end where I started: I?m incredibly excited to be joining you and look forward to meeting many more of you in the coming weeks. Here are a few things to think about in the interim, things I will be focused on:

? How we grow engagement ? external traffic, page views, time spent

? How we become a better, more integral partner to advertisers

? How we become a better,?friction-free partner to publishers

? How we make the?brand?group a magnet for talent ? the best, most exciting place to work in New York City

?And how we drive a culture of efficiency so we can put more money to work on projects that will fuel future growth.

I really believe it?s a great time to be at AOL. There?s still a ton of work to be done to reach the company?s potential but our strategy is spot on and, thanks to all of you, the wind is at our backs.

See you soon,

Susan

Source: http://www.businessinsider.com/memo-susan-lynes-master-plan-for-aol-2013-2

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